Freedom made possible

In today’s dynamic marketplace, Bybre’s journey is aimed at resonating deeply with the aspirations of the younger generation: it’s about a brand that embodies both safety and empowerment, offering a sense of freedom that today’s consumers seek.

Bybre is committed to making high-quality products accessible at the right prices, ensuring that the ideals of freedom and innovation are attainable for everyone. This focus on inclusivity not only meets the distinct needs of a dedicated market segment, but also enhances Brybre’s competitive edge in a rapidly evolving landscape.

As Bybre embraces this new identity, it paves the way for a thrilling journey into uncharted territories, inviting consumers to explore a world where freedom and innovation coexist harmoniously. This isn’t just a rebranding; it’s a movement towards a future where everyone can experience the exhilaration of liberation through quality products and visionary design.

In the heart of the city or on the open road, Bybre stands for freedom for riders everywhere. Our philosophy, “Freedom made possible”, is more than a claim - it’s a promise to remove barriers, empower every journey, and ensure that no destination is beyond reach.

Bybre wants clearly to position itsself to resonate with the desires of the younger generation, offering not just safety but also empowering them with a sense of freedom.

A new brand, modern, yet timeless, with clean lines and references to speed and movement, symbolizing the brand’s focus on a new journey towards freedom.

Bybre embodies this spirit, offering the agility to weave through the city’s streets, discover its rhythm, and embrace its energy.

This strength is amplified by our association with Brembo, a world leader in braking technology. Supported by Brembo’s legacy of excellence and innovation, Bybre benefits from cutting-edge research, development, and manufacturing processes.

This collaboration allows Bybre to offer braking systems that embody the highest standards of quality and reliability.