02 November 2026
On the occasion of EICMA 2026 (3-8 November), Marchesini, a brand of the Brembo Group since 2000, presents a new visual identity that accompanies the evolution of the brand and strengthens its positioning in the high-performance wheels sector. The central element of this path is the new logo, reinterpreted in a more essential and contemporary key to express Marchesini's distinctive values more effectively.
The new identity stems from a principle that has always characterized the brand's design approach: the search for lightness, attention to functionality and simplification of shapes. A method applied to the development of racing wheels that today also finds expression in its visual language.
Lightness, a distinctive element of Marchesini's history, is interpreted not only as a technical objective, but as a broader design criterion: eliminating the superfluous to enhance what is essential.
More essential and contemporary in design, the new logo has been developed to strengthen Marchesini's recognisability and ensure greater consistency across all channels and applications. The colour palette also evolves towards a solution based on black and white, a choice that highlights the product and enhances its shapes, details and materials.
THE NEW VISUAL IDENTITY RACES IN MOTOGP
Concretely representing this evolution will be two exclusive Marchesini racing wheels - front and rear - made in a special black and white one-off livery, exhibited at EICMA 2026. Two unique pieces that interpret the brand's new visual codes and transform the product into the main vehicle of the new identity.
To tell the story of the brand's new course, Marchesini has chosen the most recent evolution of its five-split-spoke MotoGP wheels, an expression of the continuous search for the perfect balance between lightness, rigidity and performance.
The special livery emphasizes the design of the spokes, the volumes and the relationship between solids and voids, highlighting the distinctive elements of the project. The result is an exercise in style that directly connects the product to the new visual expression of the brand.
With this evolution, the Italian brand confirms its link with the world of racing and continues a path of development in which innovation, performance and design continue to represent the central elements of its identity.
For information:
Luca Di Leo - Chief Communications Officer
E-mail: luca.dileo@brembo.com
Daniele Bettini - Motorsport Communications Manager
E-mail: daniele.bettini@brembo.com
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