J.JUAN, part of the Brembo Group, is taking a significant step forward in its history, proudly presenting its new corporate image. This evolution is not just a change of look, but a signal of a new phase of innovation and growth for the company.
The new visual identity reflects J.JUAN’s core products and embodies the brand’s ability to create a seamless connection between man and vehicle, speed and safety, adrenaline and control, movement and precision.
This renewal coincides with the company’s 60th anniversary, the recent opening of a new production site in Barcelona, and the introduction of innovative solutions for motorcycles, Side-by-Side vehicles, and, for the first time, bicycles.
“J.JUAN's new visual identity reflects the company's strategy for the years to come, which focuses on our core product to ensure an unparalleled connection between man and machine, speed and safety, adrenaline and control, movement and precision,” states Antoni Ferrer, General Manager of J.JUAN.
The new visual identity was officially presented at CIMA (China International Motorcycle Trade Exhibition), Asia’s leading motorcycle industry event, in Chongqing. A perfect stage where J.JUAN also showcased its latest innovations:
- Hy-Braid Technology: for a fluid connection between rigid and flexible brake lines.
- Ultra-Low Expansion hoses: engineered to maintain minimal expansion even under the most extreme conditions.
- Racing Blue Series brake lines: blending exceptional thermal resistance with the characteristic corporate blue color.
The new logo has already hit the racetrack, appearing on motorcycles competing in the MotoGP Grand Prix of Japan and at the iconic Aragón Circuit for the World Superbike Championship, two of the most prestigious events in two-wheel racing.
Latest Press Releases