02 November 2026
“Our Energy. Our Style.” Brembo brings its energy into the lifestyle world with the launch of the first Brembo Lifestyle Collection, a new offering that translates the brand’s distinctive codes into a contemporary language defined by design, carefully selected materials and fashion.
The collection is designed to connect with a contemporary community that shares a sense of curiosity, an appreciation for design and a desire to explore new forms of self-expression.
Unveiled at EICMA 2026, the collection comprises seven apparel pieces and accessories. It will be available starting from November 3 on the official e-commerce platform, brembocollections.com, and at the Brembo pop-up store, Hall 5 – Stand O71, from November 3 to 8.
“Precision has always been an integral part of Brembo’s identity” said Mauro Piccoli, Brembo Chief Marketing Officer. “Obsessed by Details, the collection’s creative principle, brings this mindset into lifestyle, turning it into a distinctive code. Materials, proportions, graphics and finishes are carefully considered, while elements of Brembo’s heritage are reinterpreted through a contemporary fashion lens. The performance thus becomes something you can wear: not just an attitude, but a form of personal expression.”
Following Colors of Speed, the capsule collection presented at the Italian Formula 1 Grand Prix, Brembo continues to expand its presence in the lifestyle space with a collection featuring clean lines, carefully selected materials and contemporary silhouettes, enhanced by details that reinterpret the world of performance.
Blending technical urban wear with gorpcore-luxe influences, the result is a distinctive, contemporary aesthetic for a generation that sees fashion, design and contemporary culture as different expressions of the same language.
SEVEN EXPRESSIONS OF THE BREMBO UNIVERSE
T-shirts, sweatshirts, an overshirt, a cap, a gilet and a crossbody backpack come together in a contemporary wardrobe where functionality, comfort and aesthetic identity meet the visual codes of the Brembo universe.
Among the key pieces, the Caliper Tee transforms Brembo’s iconic brake caliper into a clean, minimalist graphic, available in three colour options: grey, white and green. The Embro Hoodie and Crewneck Speed reinterpret the brand’s racing heritage through contemporary silhouettes and references to speed, while the Overshirt brings a more sophisticated and versatile attitude.
Completing the collection, the Seamless Cap, Gilet and Crossbody Backpack explore a more technical, urban aesthetic designed to accompany everyday life.
Brembo’s identity is always present, but never overstated. The brand is expressed through graphics, details, textures and shapes, allowing each product to convey its distinctive character.
BREMBO, BEYOND PERFORMANCE
With the Lifestyle Collection, performance, innovation, design and a culture of attention to detail move beyond their traditional boundaries and become part of everyday life.
This marks a natural evolution of Brembo’s identity: from the technology that equips cars and motorcycles to a style that accompanies those who experience them. A culture of precision becomes something to wear, interpret and make your own.
The Brembo Lifestyle Collection will be available at the Brembo pop-up store at EICMA 2026, Hall 5 – Stand O71, and through the official e-commerce platform, brembocollections.com, starting from November 3.
For information:
Luca Di Leo - Chief Communications Officer
E-mail: luca.dileo@brembo.com
Daniele Bettini - Motorsport Communications Manager
E-mail: daniele.bettini@brembo.com
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