Chairman of Electrolux Italia Spa, the Electrolux Italian holding since 2021 and appointed Vice President Commercial Area South Europe (Italy, Iberia and France) in 2024 with the responsibility to implement the new organization blueprint set to support business development in a highly competitive market scenario.
She joined Electrolux Group in 2012 as Chairman and Managing Director Cluster Italy of Electrolux Major and Small Appliances and International Sales, successfully turning around the business and earning the Global Electrolux Leadership Award for the strong and consistent results.
Graduated in Economics in 1983 at Università Cattolica of Milan. She began her professional path in fastmoving goods Marketing at Henkel Italiana, where she held the position of Product Manager Perlana and Dixan. In 1990, she further strengthened her marketing expertise by becoming Marketing Manager and later Marketing and Sales Director in the joint venture among SME Group, Barilla and Ferrero, managing the Motta brand in the Italian snacks market. In this role she successfully repositioned historical Motta brands (Buondi, Girella) and actively supported the achievement of breakeven after long time losses. This experience shaped her future journey as leader in business transformation and turnarounds.
In 1997, she joined Philips group to establishing a new organization to enhance the penetration of Philips lighting (market leader in B2B) in the Italian consumer lamps and batteries Market, by launching a new patented battery technology (Powerlife) and a new domestic energy-savings bulb (Ambience). Appointed General Manager of Philips Domestic Appliances Italy in 2001 strengthened Philips’ leadership in Personal Care managing Avent merge and launching Sonicare. Business profitability peaked in 2008, ranking Italy 2nd in Europe with high double-digit EBit.
In 2008, she was appointed General Manager of the new sector Philips Consumer Lifestyle, which merged CE and DAP. She was responsible for integrating the two organizations, implementing the new European blueprint, refocusing business priorities in alignment with the new strategy and preparing TV business spin-off to TPvision.
President of Confindustria Applia Italy from June 2016 to June 2021.
She is an experienced Board member in various listed companies: Pirelli S.p.A (2012 – 2016), Geox S.p.A (2016 – 2019), BancoBpm (2017 – Present) and Brembo N.V. (2022 – Present).